Desiring Chick-fil-A more on Sunday than any other day of the week.

I don’t know how they do it. Despite writing branding for Chick-fil-A for 3 years and working closely with President Dan Cathy, I never learned one really important secret about that company.

How do they make you want Chick-fil-A on Sunday when they’re closed more than any other day of the week?

I’ve written about Chick-fil-A before and their West Coast Rival, In-n-Out, before. (They’re like Tupac and the Notorious B.I.G. of Christian food.) We’ve talked about them a few times, but never have we gotten to the bottom of this unexplainable phenomenon.

Today, I want to walk us through the five steps you go through on a Sunday when you think about Chick-fil-A.

Step 1: Excitement

You wake up and in your stomach does a little, “Chicken Biscuit” dance. I know McDonald’s is trying to pretend they’re all southern serving sweet tea and biscuits, but they’re just carpet bagging. We want Chick-fil-A!

Step 2: The Drive

You actually get in the car and head to Chick-fil-A. Today is the day! It’s going to be great. Maybe you missed breakfast but now you can get lunch. It’s all coming up Milhouse!

Step 3: The Thrill

Look how empty the parking lot is! Hooray, this is going to be the best trip to Chick-fil-A ever. Nobody is here, you’ve got the whole restaurant to yourself. That guy who refills your drink is going to be like a personal butler today. Awesome.

Step 4: The Disappointment

Wait, what? Why is the door locked? Why are the lights off? Oh no, it’s Sunday or “the Sabbath” if you will. The horrow, the horror. Popular comedian Aziz Ansari, from the drastically improved “Parks & Recreation” and “Flight of the Conchords,” recently said on the radio, “I’m always excited to get a Chick-fil-A on Sunday and then it’s like ‘nooooo they’re closed!’ It’s always heartbreaking.”

Step 5: The Idea

Could you buy some Chikc-fil-A on a Saturday and then eat it on a Sunday? Would that work or would that be like when the Israelites tried to gather up double portions of manna? Didn’t that work for them on Sunday? Are you really comparing Chick-fil-A to manna? Yes, yes you are and that feels about right.

Step 6: The Substitute

You’re still hungry. Even though you respect Chick-fil-A for being all Hobby Lobbied and closing on Sunday, you’re still hungry and you want to get a spicy chicken sandwich. So you begrudgingly go to Wendy’s and look at that sweaty heathen with her Pippy Longstocking braids. You may have lost today but tomorrow is Monday and you can fil-a all day long if you so desire.

Am I the only one that this happens to?

Have you ever wanted to eat Chick-fil-A on a Sunday?

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Comments

  1. says

    Sometimes i wonder if the way to avoid desiring Chick-fil-A on a Sunday is to start attending a church with service on Saturday. I don't know if anyone else has this thought process but mine basically goes like this: "Oh, it's Sunday, it's time for church! *fast forward to end of service* "Where should I get lunch?" I think subconsciously I say "wouldn't it be great if I could eat somewhere Christian? Where they play worship music on the radio?" And what better place for that?! Chick-fil-A. Plus I'll get some good sweet tea!

    So I drive over…and it's closed. I can spend an hour deciding what I want to eat on a bad day and decide Chick-fil-A would be best…then quickly remember…"NOOOO! It's SUNDAY!"
    So no Jon, of course you're not alone.

  2. says

    I do not understand this Chik-Fil-A craze you speak of. I even had to scroll up to make sure I spelled it right. Why are they only in the south? I feel jipped. I also have never eaten at an In-N-Out…I feel like I'm missing out on some miracle food here.

  3. oppurplebrat says

    Ya know, in reading this post, I realized that I never did a lot of eating at the Chikky-Fill until I really joined a good youth group and Teen Advisors. It's almost like CFA is made specifically for the Christians. (I know its not, but its funny to me how my eating there more coincides directly with my serious growth in faith)

  4. andywoo says

    so true! i once drove 20 min to the closest chick-fil-a, only to be reminded by their locked door that it's sunday….the funniest thing is, i drove there straight from church after sunday service…

  5. bubbleskid says

    "So you begrudgingly go to Wendy’s and look at that sweaty heathen with her Pippy Longstocking braids."

    HAHAHAHAHAHAHA!!! That is hilarious!!

  6. says

    Freakin' chicken mini lover here. I will drive far distances to get them. I always make them sticker my breakfast card too. Love those minis…yes I do.

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