I’ve been very clear over the years about my desire to have my own signature cologne.
Long before Diddy released his, I had plans to become a perfume professional or titan of scent, if you will. On May 22, 2008 I wrote on this blog, “If I get rich and famous, please know that I will create a cologne and perfume that smell like old hymnals. (The perfume will be called “for hymnal.”)”
Alas, my cologne dreams have not come to fruition. But, I’m excited to announce that one of my friends beat me to the punch. And their perfume can actually change the world, as opposed to mine, which would have only earned me some “musk money.”
Hello Somebody, who we’ve raised money with before, just launched a new campaign against sex trafficking called Hello:Freedom. They partnered with Rescue Her, a Dallas-Fort Worth based organization, to bring preventative care to girls living in high risk areas and restorative care to victims of sex trafficking. The campaign will specifically focus on girls in Cambodia. (Learn more here.) 
As a dad of daughters, videos like the one below where they talk about the stats of sex trafficking absolutely crush me. I have such a hard time believing they’re describing the planet I live on, but they are.
In support of the campaign they’ve developed a new perfume called “Hello Freedom.” I’m not personally going to wear it, because, well, I’m a boy. But, I did buy some for my wife, because Mother’s Day is right around the corner. And she is an awesome mom to our kids.
If you’ve got a mom who is awesome too and want to help fight sex trafficking, pick up some of the new perfume or one of the other cool things they developed for this campaign.
Click here to help HelloSomebody and Rescue Her.
